Alexandra Garcia Torres
Architectural Designer, MBA
Personal Summary
Seeking a position as an architectural designer for commercial brands.
I believe the most successful spaces are those that reflect the people they serve, and my goal is to bring brand identities to life through experiential design that is inclusive and adds color to everyday routines.
I have 6 years of experience with 3D modeling software like Revit, Rhino, and Sketchup, visualization tools like Enscape, Photoshop, and Illustrator, presentation tools like Indesign, Powerpoint, and Canva, cross collaboration tools like Miro, Bluebeam, BIM 360, and Procore, marketing tools like, MailChimp, and free hand sketching tools like Procreate, and good old pen and paper.
Education
April 2023 - April 2025
Aug. 2012 - Dec. 2017
Bachelor of Architecture, Tec de Monterrey campus Monterrey, Mexico
Work Experience
Sept. 2017 - Dec. 2023
Architecture and Interior Designer
Boston
Sasaki. A B2B interdisciplinary architecture, planning, and design firm with global reach.
Partnered on marketing pursuits and competitions for the education and hospitality sector through conceptual design, graphics and presentation design, resulting in 3 large-scale project wins.
Created presentations and presented design ideas to clients from USA, Mexico, China, and Turkey, effectively communicating design concepts and project progress through storytelling tactics.
Coordinated cross-functional stakeholders, including specialized design practices, engineering, government, vendors and general contractors.
Initial role as core architectural designer for projects in different sectors and at multiple scales, including commercial, residential, cultural, and education. Evolved responsibilities to cover end-to-end projects, from initial research to craft execution for clients.
Designed and managed 8 commercial franchises for a financial services company. Focusing on retrofitting the base design as new construction or renovation and developing architectural drawings for schematic design, design development and construction documentation, following up with construction administration.
Aug. 2018 - April 2024
Design and Marketing
Remote, Part-Time
ArtDealers Galeria de Arte. A Mexican art gallery representing national and international artists.
Designed and developed exhibition plans and 3D models.
Designed visual content for social media and email marketing, adhering to the brand’s guidelines.
Connected with customers by representing the gallery in exhibitions, art fairs and online marketplaces.
Maintained the gallery’s website fresh with new artwork and artist profiles.
May. 2024 - Nov. 2024
Marketing Strategy Consultant
Remote
Developed content strategy for social media platforms, growing monthly engagement by an average of 80% on LinkedIn and 9x on Instagram. Results were achieved through on-going research on social and industry trends.
Created visual content integrating the technology to the lifestyle of the user, leading to an increase of 114% of average likes per post on LinkedIn and 4x on Instagram.
Launched a monthly recap newsletter, responsible for planning, content, and copywriting
Planned and organized multiple virtual events and community projects as well as their promotional campaigns
Skills
Time and Client Management
Conscious Leadership
Communication
Critical Thinking
Adaptability
Problem Solving
-
Brand Strategy
Copywriting
Go-to-Market Strategy
Tableau
3D Modeling
Miro
Figma
Illustrator
Photoshop
Indesign
Powerpoint
Canva
MailChimp
Certifications
2022 Google Career Certificates
Attract and Engage Customers with Digital Marketing
Foundations of Digital Marketing and E- Commerce
Self-Starter Projects
Design Services
April 2024 - Current
Remote, Part-Time
Velo Creativo. Personalized stationery design services for weddings and other special events.
Launched a boutique design brand to help brides bring their wedding vision to life through custom stationery and branding.
Designed and released original collections of limited-edition digital illustrations for wedding invitations, building awareness and driving sales organically.
Wore all the hats—from design to marketing—crafting content, refining offers, and connecting with clients through a genuine, empathetic approach.
Virtual Exhibition Experience
Nov. 2020
WFH in Boston
Collaborated as a co-creator and designer to plan, craft, and execute this virtual event. Including promotion strategies such as email campaigns, DIY video tutorials, and teasers.
Modeled a digital replica of an existing space and transformed it into a virtual cemetery.
Designed an online experience to be explored in virtual reality and 360 panorama.
Illustration Artist
2016 - Current
Remote, Part-Time
Duhu. It began as a nickname, became a character and an artist alter ego.
Created characters and illustrations using pens, watercolors, and acrylics on paper.
Shared process and final shots of artwork on Instagram.
Sold over 20 commission illustrations in the course of one year.
Selected to showcase at the “Pancakes and Booze” collective exhibition in Boston.