Alexandra Garcia Torres

Architectural Designer, MBA


Personal Summary

Seeking a position as visual and architectural designer for commercial brands.

With a foundation in architecture and the art world, combined with an MBA, I specialize in using these elements to tell compelling brand stories. My experience in an architecture firm has given me a deep understanding of interior and spatial design, materiality, and how art enhances built environments. At the same time, my lifelong involvement in my family’s art gallery has provided firsthand experience in artist relations, client engagement, and the business of art.

My MBA has strengthened my ability to manage projects, coordinate logistics, align creative decisions with strategic business goals, and be consumer focused. Whether integrating art into interiors, developing brand narratives through design, or leading cross-disciplinary collaborations, I bring a thoughtful and strategic approach.

I have experience with 3D modeling software like Revit, Rhino, and Sketchup, visualization tools like Enscape, Photoshop, and Illustrator, presentation tools like Indesign, Powerpoint, and Canva, cross collaboration tools like Miro, Bluebeam, BIM 360, and Procore, marketing tools like, MailChimp, and free hand sketching tools like Procreate, and good old pen and paper.

Education

April 2023 - April 2025

Aug. 2012 - Dec. 2017

Bachelor of Architecture, Tec de Monterrey campus Monterrey, Mexico


Work Experience

Sept. 2017 - Dec. 2023

Architecture and Interior Designer

Boston

Sasaki. A B2B interdisciplinary architecture, planning, and design firm with global reach.

  • Partnered on marketing pursuits and competitions for the education and hospitality sector through conceptual design, graphics and presentation design, resulting in 3 large-scale project wins.

  • Created presentations and presented design ideas to clients from USA, Mexico, China, and Turkey, effectively communicating design concepts and project progress through storytelling tactics.

  • Coordinated cross-functional stakeholders, including specialized design practices, engineering, government, vendors and general contractors.

  • Initial role as core architectural designer for projects in different sectors and at multiple scales, including commercial, residential, cultural, and education. Evolved responsibilities to cover end-to-end projects, from initial research to craft execution for clients.

    • Designed and managed 8 commercial franchises for a financial services company. Focusing on retrofitting the base design as new construction or renovation and developing architectural drawings for schematic design, design development and construction documentation, following up with construction administration.

Aug. 2018 - April 2024

Design and Marketing

Remote, Part-Time

ArtDealers Galeria de Arte. A Mexican art gallery representing national and international artists.

  • Designed and developed exhibition plans and 3D models.

  • Designed visual content for social media and email marketing, adhering to the brand’s guidelines.

  • Connected with customers by representing the gallery in exhibitions, art fairs and online marketplaces.

  • Maintained the gallery’s website fresh with new artwork and artist profiles.

May. 2024 - Nov. 2024

Marketing Strategy Consultant

Remote

Arkio. A tech startup based in Iceland offering an XR software to designers and firms in the AEC industry.

  • Developed content strategy for social media platforms, growing monthly engagement by an average of 80% on LinkedIn and 9x on Instagram. Results were achieved through on-going research on social and industry trends.

  • Created visual content integrating the technology to the lifestyle of the user, leading to an increase of 114% of average likes per post on LinkedIn and 4x on Instagram.

  • Launched a monthly recap newsletter, responsible for planning, content, and copywriting

  • Planned and organized multiple virtual events and community projects as well as their promotional campaigns


Skills

Agility
Active Listening
Attention to Detail
Can-do Mentality
Collaborative

Brand Strategy
Copywriting
Go-to-Market Strategy
Storytelling

Tableau
3D Modeling
Miro
Figma
Illustrator
Photoshop
Indesign
Powerpoint
Canva
MailChimp

Certifications

2022 Google Career Certificates

  • Attract and Engage Customers with Digital Marketing

  • Foundations of Digital Marketing and E- Commerce


Self-Starter Projects

Design Services

April 2024 - Current

Remote, Part-Time

Velo Creativo. Personalized stationery design services for weddings and other special events.

  • Designed digital wedding invitations, itineraries, and branding templates.

  • Designed welcome signs, food and drinks menus, tabletop signs, and other stationery elements for print.

  • Worked on 5 weddings as since soft launching in April this year.

  • Created the business model, including scope, pricing, need of resources, financial plan.

  • Created the business website.

  • Created the branding package, marketing plan, and content calendar for social media, with an initial focus on Instagram.

Virtual Exhibition Experience

Nov. 2020

WFH in Boston

Dia de los Muertos at Sasaki. An interactive virtual platform celebrating a cultural holiday during the Covid-19 pandemic.

  • Collaborated as a co-creator and designer to plan, craft, and execute this virtual event. Including promotion strategies such as email campaigns, DIY video tutorials, and teasers.

  • Modeled a digital replica of an existing space and transformed it into a virtual cemetery.

  • Designed an online experience to be explored in virtual reality and 360 panorama.

Illustration Artist

2016 - Current

Remote, Part-Time

Duhu. It began as a nickname, became a character and an artist alter ego.

  • Created characters and illustrations using pens, watercolors, and acrylics on paper.

  • Shared process and final shots of artwork on Instagram.

  • Sold over 20 commission illustrations in the course of one year.

  • Selected to showcase at the “Pancakes and Booze” collective exhibition in Boston.